As an easy-to-use app, forwarding messages to multiple groups can be done with the press of a few buttons. It enables users to message these contacts and also to create groups with them, which in Brazil has become a widespread cultural practice. The app considers every phone number as a user and automatically adds your phone’s contact list as your WhatsApp contacts. 1 Its simplicity is, indeed, one of its core selling points, especially in countries in the Global South where Internet services are becoming increasingly present in people’s everyday lives and are shaping the simplest forms of interaction. Its meteoric growth in the decade since the January 2009 release has earned it one of the largest user bases in the world, with an impressive total of 1.5 billion monthly users. WhatsApp is a self-defined “fast, simple, secure messaging and calling” app. *The affectionate way many Brazilians refer to WhatsApp.
A blog post by Visiting Graduate Student Gabriel Pereira & Research Assistant Iago Bojczuk
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